memoir — by Syandan
Syandan Roy ✱ Multidisciplinary Designer
Minimalism designed for people and your bottom line, yes it just works.
Product Focused
Strategic delivery
scalable designs
USER CENTRIC
I specialise in designing user-centred products where UX thinking and business strategy work together.
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Ruba Microbrokers Gamification Feature
Mobile app
Designed a gamification system that rewards micro-brokers with redeemable coins, driving 33% DAU growth and 45% higher property shares.
Amazon SmartBiz Web App Builder
Website
Redesigning WYSIWYG building blocks to simplify editing and enable 34% faster website creation with 21% fewer post-publish errors.
Ruba Lead Management System
Mobile app
A guided system for sales managers converting property referrals into deals. Delivered 38% faster lead progression and 33% fewer missed follow-ups.
Map Based Property Discovery
Mobile app
A map-based browsing experience helping brokers discover and compare projects faster, driving 22% higher property discovery and 24% faster ROI checks.
Experience
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Ruba AI
Designed a scalable mobile app with gamification and an AI chatbot to increase engagement and accelerate property discovery.
JUNE 2025 - Present
Urbantap
Launched new engagement-driving features, improved Home and Explore IA, and streamlined onboarding to boost activation.
JUNE 2025 - Present
HumanX
Researched seller workflows and designed clearer customisation UIs to simplify the Amazon SmartBiz experience.
JAN 2025 - MAY 2025
Froheyo
Refined PDP hierarchy to improve clarity and drive conversions, while creating homepage visuals aligned with brand and funnel strategy.
OCT 2025 - DEC 2025
Education
Know More Aboout Me
Symbiosis School of Planning Architecture and Design
Bachelor of Design (Communication Design)
AUG 2021 - 2025
Where It Began
Installed Photoshop CC 2015
2019
St. Xavier’s School, Durgapur
Learned the fundamentals, friendships, and mild academic trauma.
Entire childhood
You Made It So Far
Let's Talk!
Last Updated : Dec '25
DESIGNED WITH
BY SYANDAN ROY
cyanroy.designs@gmail.com